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Gocek, TURKEY - Avante Media (UK) and LMS Digital Media (Turkey) plan to bring the awesome power of video marketing to the prestige Turkish marine industry. The companies expect to start filming with MarinTurk in Gocek on 17th August.
The Video News Release (VNR) service will increase profitabilty by producing and delivering across the internet high quality video content to reach carefully targeted global audiences.
Innovative video will exploit the immediacy and impact of Google, YouTube, Newswires, Google Display Network and Social Media channels. But clients will be able to use the expertly shot footage in scores of other ways to promote their products and services.
The unique collaboration involves film maker/producer Gavin Hill, media relations consultant George Dearsley and digital media marketing consultant Jonathan Bowker, offering a structured route to market for MarinTurk Marinas by leveraging the potential of web, broadcast and print communications to build links with international media, marine companies and consumers.
Jonathan Bowker, digital media marketing consultant, based in the exclusive Turkish marine centre of Gocek said “MarinTurk will be one of the first companies to benefit from this exciting initiative.”
"The idea of Turkish marine companies using video for marketing is still relatively new. But the internet is a powerful proven tool for reaching customers quickly and dynamically.
"YouTube is now the world’s second largest search engine on the web, after Google, with monthly pageviews of 5.3 billion (according to comScore June 2009).
"Companies can post their video content to YouTube or other sites and send people a link to the content, hoping it becomes viral. But for marine companies serving high net worth individuals that simply isn't good enough.
Mr Bowker, who represents leading internet marketing companies YachtWorld & Boats.com and PitchEngine added: "Companies need to maintain their profile and deliver their media content with the same care and attention that they apply to their exceptional products and services. Quality is key.
"Outsourcing their video production, management and distribution to a team of international media experts, allows Turkish superyacht builders companies access to the same facilities as the global news networks but within their budgets.
"With this service Turkish superyacht builders will be highlighted every time someone searches the internet for related keywords or search terms.
"After two years of market research, we are proud to be in a position to assist with increasing the global exposure of Turkish superyacht builders and marinas. With our production team and powerful online network, combined with over 30 years of media relations experience, we are confident we can deliver worldwide awareness of today's Turkish marine industry leaders.”
The Marine Video Production & Promotion service includes:
Video Production - Creating footage and content for your campaign
- Film schedule
- On site filming (boat shows, regattas, boatyards, marinas, yachts, superyachts, classic yachts, equipments manufacturers, service providers etc)
- Video interviews with your key personnel and specialists
- Supporting photographic stills of the production
- Selecting appropriate footage for your campaign
- Editing your project with voice over and copyright approved sound
- Production of your movie
- Draft supporting content
- Upload your media content to Maritime Media Social Media Network
- Build digital media campaign for your specific related keywords and search terms
- Publish your media content via Maritime Media Social Media Network (multimedia news, video, image and content web sites)
- Online distribution of your news to over 5,000 prominent news websites, on-line portals, global databases, broadcast media and 100,000 profiled journalist and bloggers
- Send news release via maritime Media newswire to marine media contacts with a total audience of over 30 million viewers, listeners and readers
- Email 450+ marine publications and blogs
- Launch digital media campaign
- Report views of all media content
- Report on online news release distribution
- Report on newswire distribution
- Report on email to marine publications and blogs
- Analytics on digital media campaign
About This Site
LMS Digital Media is a new media services company providing Digital PR, Video Marketing, Media & Business Consultancy services in Turkey.