10 Tips for more leads on YachtWorld.com

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How to sell more boats on the internet with YachtWorld.com

1. Ask us for help!

Unlike some internet businesses, we want to talk to you and help you take advantage of all the great features we have put in YachtWorld. Our main aim is to design and build tools to help you get more from the web. Call your nearest YachtWorld office and ask our experienced and friendly Sales and Customer Service teams for help. Twitter: @YachtWorld

2. Enter full specification of your boats

It is a fact of life today that today's boat buyers use the web to do their research before they call you. They expect to see large amounts of information, so the more you give them, the more interested they will be in your boats. What is more you will get better quality leads and fewer time wasters. It’s a proven and successful formula. Twitter: @YachtWorld

3. Name your Photographs

We encourage you to enter loads of high quality photographs into BoatWizard. However, you can make them work even harder for you by naming them (e.g. galley, saloon, layout plan, etc). The name creates a link to the photo and can double the number of times the photo is clicked on. Twitter: @YachtWorld

4. Advertise More Boat Types

Surprisingly few buyers search for a boat by brand. Instead of searching for a Sealine, then Fairline, then Ferretti, they will simply search for the type they want, such as ‘Flybridge’. When entering your boats, just hold down the CTRL key and select 3 appropriate types under which you want your boats to be found. Twitter: @YachtWorld

5. Update Meta Tags and Keywords

Search engines try to ‘match buyers to boats’ by using keywords entered in the content of your site. Improve your visibility by selecting and updating your own keywords - click on SEARCH ENGINE TIPS and then META TAGS in BoatWizard. Also talk to us about optimizing your YachtWorld mini-site. It’s FREE! Twitter: @YachtWorld

6. Get More Listings

Do you need more boats to sell? Every month, around 450 boat owners contact YachtWorld with details of the boat they wish to sell. We are the only marine web company to give that information to you! Login to BoatWizard and click on FSBO LEADS where you will see the owners names, contact numbers, address and boat details. They are waiting for your call! Twitter: @YachtWorld

7. Use Automatic High Quality Printing

Still struggling to produce quality printed specs from Word? Want to save yourself a lot of admin time? BoatWizard will fully customize the way your printed specs are produced in seconds, giving you highly effective window cards for your office, or clear and concise PDF print/email specifications to hand to customers. Twitter: @YachtWorld

8. Tell Vendors You Are a Member

When potential customers ask why you should sell their boat, do you tell them that you are a member of YachtWorld.com? Do you tell them that we email more that 40,000 boat buyers every week with an update of the new listings that are added? Do you tell them about the great tools BoatWizard provides, which you can now use to help them? Call us for details on how we can help your vendors. Twitter: @YachtWorld

9. Save Time Updating Websites

Need to free up some time for selling boats? Then update the USED BOATS section of your own site automatically. Our AUTO-UPDATE program puts full specs & all your photos on your own site. It is updated every time you change something in BoatWizard and can be displayed in a variety of different designs and styles. This takes 5 minutes and saves you hours! Twitter: @YachtWorld

10. Use Sold Boat Data

No more guessing! Every month, we collect the prices of about 5,000 boats that are sold by you and other brokers. This database now contains over 285,000 boats and is available for you to research at any time. It will produce printable reports (under your company logo) with asking price. Use it in negotiations with potential customers and for valuing trades. Twitter: @YachtWorld For more information contact: Jonathan Bowker Email: jbowker@yachtworld.com Tel: +90 252 645 2313 Twitter: @JonathanBowker About YachtWorld.com - YachtWorld.com is the single most powerful and effective global marketing solution for the boating industry. With over 110,000 brokerage boats worldwide offered by over 2,500 yacht brokerage houses and 10,000 individual yacht brokers in over 100 countries, YachtWorld.com receives nearly 2.5 million global visits by boating enthusiasts each month. YachtWorld.com provides a complete suite of online marketing services for its yacht broker members through BoatWizard and SoldBoats, their proprietary back-end tools. Headquartered in Seattle, Washington, YachtWorld.com has European headquarters in the United Kingdom, with sales and customer service representation in France, Germany, Italy, Holland, Turkey and Estonia. YachtWorld.com is a division of Dominion Enterprises, based in Norfolk, Virginia, USA. About Dominion Enterprises - Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Virginia, the company has 5,400 employees in more than 200 offices nationwide.